Prof. Dr. Wolfgang Georg Arlt
International Tourism Management

 

 

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ITM Master 2. Sem.
10113 Seminar
CASE STUDY I

           

 

 

 

2 SWS Course

Workload:

30 h classroom work / 120 h self-study

Every two weeks except first session

ECTS points: 5

 

Examination:

 

Presentations:

Intermediate Presentation (work-in-progress) 20 min. plus discussion (10% of final grade)

Final Presentation 30 min. plus discussion, presentation of research results (30% of final grade)

Term paper: Written analysis, 10-12 pages (60% of final grade)

 

„Years of Tourism“ (YoT) as an instrument to develop international tourism

 

Examples of Tourism Years:

 

Year

Countries

2012

China - Russia Tourism Year

2015

China - Central and Eastern Europe Tourism Year

2015-2016

China - South Korea Tourism Year

2016

US - China Tourism Year

China - India Tourism Year

Silk Road Tourism Year

2017

China - Australia Tourism Year

China - Denmark Tourism Year

2018

EU - China Tourism Year

Canada - China Tourism Year

Turkey Tourism Year in China

2019

China - New Zealand Tourism Year

2020

China - Malaysia Tourism Year

China - Italy Tourism Year

Nepal Tourism Year

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Basic work structure: Three groups of two students each select one previous Tourism Year (except EU-China 2018) and one of the 2020 Tourism Years to analyse

 

 

Rough Structure:

Background: Current situation of tourism between two countries before YOT

Description of YOT

Specific events analysis

Marketing strategies – how YOT were/will be promoted

Analysis of priorities in events

Inbound/Outbound tourist numbers Quantitative

Comparison of both YoTs

Overall analysis – Real/Expected Positive and negative results / Return on Investment

 

 

Research task

Researching and presenting the development of a previous YoT, comparison between selected YoTs, analysis of their effect on the bilateral tourism during and after the YoT

 

 

Timetable:

1.10.      Introduction, Selection of YoTs (one unit)

8.10.      No class -> 14.1. double class

22.10.    Arlt: YoTs concepts and history, first feedback from selected YoTs

5.11.      Arlt: EU-China Tourism Year 2018, Q&A interm. presentations

19.11.    Intermediate Presentations

3.12.      Arlt: Destination Branding

17.12.    Q&A and preparations final presentations

14.1.2020 08.15-15.30 h Final Presentations

 

 

 

http://www.ecty2018.org/

 

 

 

 

 
 

 

  Contact: Prof. Dr. Wolfgang Georg Arlt FRGS FRAS
Bachelor and Master Program International Tourism Management
arlt@fh-westkueste.de, Tel. 0481 8555-513

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