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Temporal
Events
Rolling Stones concert in Halifax September 23. 2006
- hallmark events - example: World Expos, Olympic Games
- major events - Example: Kieler Woche
- "traditional" events - Example: Hohnbeer in Heide
Event industry point of view:
Events offer a business arena, where millions of decision-making customers per year interact and engage, face-to-face with brands.
Event attendees choose to be there, making events the truest representation of
‘permission’ marketing available to brands, and one far removed from the intrusive
‘interruption’ marketing alternatives, such TV, radio, Direct Marketing or pop up advertising.
Events offer multi-sensory marketing; the only business environment where customers can see, touch, hear, smell, even taste the product.
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From the destinations point of
view:
Which impacts do events have
- for their stakeholders
and
- for the host community?
Examples: Wacken Festival, Carnival
in Venice
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