ITM / BWL Bachelor 5. Sem.
8398/8356: Leisure & Event Management II
(Lecture and Seminar):
Introduction to International Event Management
           

Assignment:
Planning of an event. Two topics, for each one group with subgroups:

a) Planning of anniversary celebrations (20th anniversary of FH Westküste in 2013) including analysis of situation, goals, discussing and deciding on target groups, financing, activities, media, press releases, marketing materials, social media marketing, time table, milestones, human resources, volunteer programs for on and off campus persons (incl. alumni, senior citizens university participants etc.).
Starting point: Analysis of examples of other university anniversaries.

b) Planning of a fair (China Outbound Luxury Travel Fair) including analysis of situation, goals, discussing and deciding on target groups, identification on tour operators and international tourism service providers operating in the luxury market as possible visitors and exhibitors, financing, profitability, date, activities, media, press releases, marketing materials, social media marketing, time table, milestones, human resources.
Starting point: Analysis of examples of other tourism and luxury fairs.

Q&A - What questions do you have about the assignment?

Give a short presentation on your preliminary ideas how to organize the work.

  Contact: Prof. Dr. Wolfgang Georg Arlt FRGS
Bachelor and Master Program International Tourism Management
arlt@fh-westkueste.de, Office 2.018, Tel. 0481 8555-513
Consultation hours (during lecture period): Mo. 16.00-17.00 h