|
|
|
|
|
ITM / BWL Bachelor 5. Sem. |
||||||
|
Lecture: Stakeholders of events Sponsors
"Sponsorship is a
business relationship between a provider of funds, resources or What Sponsorship Can Achieve For The Rights Holder
What Sponsorship Can Achieve For The Sponsor
Sponsorship vs. Charity vs. Patronage
Example Sponsorship types for a conference ("Connect"): Event Sponsorship
Event sponsors receive an impressive set of
perks that no other presenters or exhibitor receives. While some sponsors
are not involved in the event
Attendee disk: File with All Attendee
Information, Demographics, and Interest Surveys
Insert Invitations: Any presenter can
pay an insertion fee to place an “invitation” in the front of the agenda.
Sponsors receive this service free of charge.
Logos on Signage: Corporate sponsors’
color logos will appear on all direction and general signage at the
event. We create custom banners and signs for each and every event using
a color banner printer.
Half Page Ad: Event sponsors receive a
half-page B&W ad in the agenda, usually half of a back cover.
Additional Lunches: Event sponsors are
entitled to two additional lunches on top of the two they get with their
exhibit and/or briefing rooms.
Vendor Badges: All sponsors are
entitled to have as many staff members as they wish to work the event.
Staff members will be able to move freely throughout the event because and
receive briefing room passes to attend afternoon sessions.
Sit on Panels: Sponsors are invited to
sit on panels covering their area of expertise.
The difference between event sponsors and title sponsors is a matter of scope and flexibility. Event sponsors receive high profile opportunities on the day of the event, but title sponsors are involved often from the very beginning of the marketing campaign. Event sponsors are entitled to participate in sponsorship activities related to the event day itself, including hosting almost any aspect of the event itself. Title sponsors have access to our attendees before the event and can actually piggy-back on our extensive enrollment marketing campaign. Most importantly, whereas event sponsorship is limited only by space available, title sponsors enjoy some industry exclusivity in their positions. We endeavor to place title sponsors in different categories, avoiding, where possible, direct competition in the primary business focus of two title sponsors. In addition to the array of event sponsor perks listed in the section above, title sponsors also receive:
Strategic Location: At most events,
the event manager decides where individual presenters and exhibitors are
placed. Sometimes, if the exhibits are around the edge of one room, we
simply allow exhibitors to select a spot as they arrive. Where possible
and practical, we will work with title sponsors to insure priority
placement, a good corner, near the entrance, etc. As far as meeting rooms
go, we allocate them based upon anticipated traffic patterns. Larger
rooms are for labs and higher attended briefings. However, once a sponsor
is placed into a room category, we insure that they get a strategic room
placement near the center of the action.
Logos Placement: Title sponsors
receive larger logos placed at the top of all sponsor logo strips, in the
agenda, on signage, etc. Your color logo will be printed on all direction
and welcome signs and banners at the event. Title sponsor logos will
appear at the top of each front page of the agenda (four placements).
Full Page Ad: Title sponsors receive a
full page ad in the agenda. Up to four title sponsors can be accommodated
on front-page agenda locations (the agenda comes in four parts: cover,
morning, mid-day, and afternoon). If more than four title sponsors
participate, back covers are used.
Agenda Placement: Title sponsor
briefing topics are usually placed at the top of the agenda (even
reversing the room number order if the event is not spread out and can be
listed in a logical order). Website Placement: Title sponsors appear at the top of the online briefing and vendor directories. Title sponsors also receive a link to their web pages on a page which lists sponsors for each event. Attendee Enrollments: Title sponsors receive three full-enrollment passes to attend the event. These are designed to be used by your executive management team, but can also be given to key clients if you discover they are not otherwise enrolled. Additional Lunches: Our philosophy is that we want our title sponsors to arrive at the event in force. Whereas other exhibitors and presenters have a limit of two paid lunches per company (our lunch facilities are often the limiting factor on total event attendance), we want sponsor staff and sales reps to have priority access to sit with attendees during both lunch hours, to have as many people as they wish work the events, network and mingle, and attend afternoon sessions (one of the privileges of a vendor badge). Title sponsors, within reason, send us a complete list of the people they want to have work the event, and we create badges and lunch and briefing room passes for them at no charge.
Activity sponsors contribute a specific service and are recognized in non-traditional ways. Activity sponsors are often Title sponsors who wish to further advance their profile at the event by giving away gifts, hosting a bar, etc. However, any good idea, something that will improve the experience for the attendees, will be considered under an activity sponsorship program.
Media sponsors play the role of independent voice at our events. At this point, the term “media” may be a misnomer, because Connect has already involved several different non-media organizations in this role at past events. The following is a list of likely players: - Local Daily Newspaper - Regional Business Journal - Technology Magazines - National Business or Technology Publications - Technology e-Zine - Technology Radio or TV programs - Public or Private Universities & Colleges - Government Technology Offices - Government Business Organizations - Technology Industry Association - User Groups Participation through a media sponsorship program usually involves a trade of services. What we ask from you is your help in helping us identify potential attendees, and your participation in the delivery of independent content at the event. Your participation on event day might be limited to a single briefing, or it might be the support of an entire briefing room. The exposure to your organization at the event can be tremendous, as the Power Panels, Birds-of-a-Feather Briefings and SuperSessions that you will be involved in are among the best-attended features of the event. Media sponsors receive many of the same benefits that Event sponsors receive, but are also allowed special promotional opportunities at the event, including: - Free passes for those who participate on panels, etc. - Distribution of your publication to the entire audience - An opportunity to moderate the welcome address “Thumbs Up” program - Your logo on a briefing room - Your company information in the online and printed directory
A facility sponsorship is available to the location that hosts the event. In many cities, the Connect event will be the largest gathering of top executives ever in that city. This is an excellent opportunity to promote your facilities to top CEOs who rarely attend conferences outside of their board rooms. Most facility sponsorships involve hosting the mixer at the end of the day. This mixer, with more than $20,000 in prizes to give away, is one of the most anticipated parts of the event.
The term “event hosts” refers to a local group of Chambers of Commerce and other business organizations who help us identify up to 1000 of the most influential executives in a region, those who will be invited to attend the event. To find more information on hosting an event in your region, visit the pages on Chambers and Event Co-Hosts.
Media As partners (sponsors) As information channels As interactive communication possibility with all stakeholders
Co-Workers Full-time staff Part-time staff Volunteers "Moments of Truth"
Participants and Spectators Everybody is a producer Everybody has to be rewarded - in different ways
The Experience Realms - Different ways of engaging and rewarding spectators in the Experience Economy:
|
||||||
|
|
||||||
|
Contact:
Prof. Dr. Wolfgang Georg Arlt FRGS |
|
