ITM / BWL Bachelor 5. Sem.
8398/8356: Leisure & Event Management II
(Lecture and Seminar):
Introduction to International Event Management
           

Lecture: Planning Process
Assignment Presentation and discussion:
Selection of goals and target groups

Planning Process

Planning: The more complex the event, the more complex the planning

Strategic Planning <-> Operational Planning

Strategic Planning

Vision and Mission

Vision - Long Term Goal

Mission - Objectives

SMART:

Specific

Measurable

Achievable

Relevant

Time specific

PEST and SWOT:

PEST: Political, Economic, Social and Technological Analysis of environment of event

PEST+ All above plus Demographic, Meteorological and Competitive environment

PEST Template example: here

SWOT: Strengths, Weaknesses, Opportunities, Threats

SWOT Template example: here

Operational Planning

Example of Event Planning Toolkit: here

Example of Event "Greening" Guide: here

  Contact: Prof. Dr. Wolfgang Georg Arlt FRGS
Bachelor and Master Program International Tourism Management
arlt@fh-westkueste.de, Office 2.018, Tel. 0481 8555-513
Consultation hours (during lecture period): Mo. 16.00-17.00 h