Prof. Dr. Wolfgang Georg Arlt
International Tourism Management


You are on

Best viewed with Internet Explorer




ITM Master 1. Sem.
9684 Seminar
International Tourism Supplementary Course           

Block Seminar 2018

Sa. 10.11. 12.15 - 18.45 h
So. 11.11. 12.15 - 18.45 h
Mo. 12.11. 8.15-11.45 h
Mo. 10.12. 8.15-11.45 h
Tu 11.12. 8.15-13.15 h


Intensive Course for Master Students without a B.A. in Tourism Studies


2 hours written examination at the end of the semester



 Day 1 (24.09.): What is tourism?





Introduction lecturer

  Tourism Scientist.
  Born in West-Berlin 1957, married to Swiss novelist, no kids
  Since 2007 living in Meldorf (cultural capital of Dithmarschen, located south of Heide)
  and Hamburg
  Studies in Berlin, Taiwan, Hong Kong
  M.A. Sinology, PhD Political Sciences FU Berlin

  Former owner of specialized tour operator companies
  (Outbound/Inbound East Asia-Europe)
  Consultant for European companies (mainly Transport, Logistics) in China
  Organizer of fairs and exhibitions in East Asia and in Europe
  Publisher, bookseller, journalist



  Since 1997 lecturer (Intercultural Management, Tourism) in Europe and East Asia
  Since 2002 professor for Leisure and Tourism Management (FH Stralsund)
  Since 2007 professor for International Tourism Management (FHW Westk├╝ste)




  Fellow of Royal Geographical Society (London) FRGS
Fellow of Royal Asiatic Society (London) FRAS
  Research Fellow of Japanese Society for the Promotion of Science (Tokyo)
  Research Fellow of the Asia-Pacific Centre for the Study and Training of Leisure of
  Zhejiang University (Hangzhou/China)
  Fellow of International Association of China Tourism Studies (Guangzhou/China)
  Director of China Outbound Tourism Research Institute (COTRI/Hamburg&Beijing) 
  Member of Expert Committee of World Tourism Cities Federation (Beijing)
  Member of Board of PATA Pacific Asia Tourism Association (Bangkok)
  Adjunct professor at Yanbian University of Science and Technology (Yanji/China)
  Visiting professor at Ningbo University (Ningbo/China)
  Visiting professor at University of Sunderland (Sunderland/UK)
  Visiting professor at Leeds Beckett University (Leeds/UK)
  Adjunct professor at Tai Poutini University (Greymouth/NZ)



  2008-2013 member of Konvent FHW FB Wirtschaft
  2008-2015 member of Senate of FHW
  2011-2013 Vice Dean FB Wirtschaft













Introduction Participants:



- Where from?

- Why ITM? Why FHW?

- Experiences in Tourism

- What after finishing B.A.?  MA / PhD, Career?

- Dream job






Where have you been? And why?













Thinking game: Beam me up Scotty!



Scientists teleport light to matter for 1st time

October 5, 2006 CBC News

Beaming people through space as they did in Star Trek may be a long way off, but physicists in Denmark may have brought it a step closer to reality, managing to teleport information between two different objects for the first time.

Scientists have previously been able to teleport subatomic information from similar objects such as light particles or single atoms over short distances in a split-second.

Now Eugene Polzik and his team at the Niels Bohr Institute at Copenhagen University in Denmark have managed to illuminate a cloud of atoms with light teleported from a half-metre away.

"It is one step further because for the first time it involves teleportation between light and matter, two different objects. One is the carrier of information and the other one is the storage medium," Polzik told Reuters news agency as the study was published in the Oct. 5 issue of the journal Nature.

Teleporting an object would involve gathering detailed information about its subatomic particles and transmitting this information to recreate the object perfectly. The original would be destroyed in the process.

Polzik said it should be possible to duplicate the result over longer distances.

The breakthrough could eventually lead to the development of faster, secure computers and communications, Polzik said.


2009: Scientists have come a bit closer to achieving the "Star Trek" feat of teleportation. No one is galaxy-hopping, or even beaming people around, but for the first time, information has been teleported between two separate atoms across a distance of a meter.

This is a significant milestone in a field known as quantum information processing, said Christopher Monroe of the Joint Quantum Institute at the University of Maryland, who led the effort.

Teleportation is one of nature's most mysterious forms of transport: Quantum information, such as the spin of a particle or the polarization of a photon, is transferred from one place to another, without traveling through any physical medium. It has previously been achieved between photons (a unit, or quantum, of electromagnetic radiation, such as light) over very large distances, between photons and ensembles of atoms, and between two nearby atoms through the intermediary action of a third.


2009: Teleportation is real:,8599,1874760,00.html


2011: Quantum Teleportation Breakthrough



 2012: How Teleportation Will Work


 2015: Teleportation is a reality


2018: Teleportation Update



Regulating Teleportation:
The last big missing invention is finally here:
From Jan 1st, 2019, all living creatures including human beings
can be send "by email" from and to everywhere
where an internet signal can be received.
Security is very high (99.999999999%) and cost equal to an email: almost zero.



a) How will tourism and mobility evolve?
Will hotels go out of business?
Will people travel to more diverse places or not?


b) Is there a need to regulate access?
What for instance to do if 500 million people have the idea
to beam themselves to the same beach on Bali to see the sunset?













Tourism - a brief history













Please think about your parents & grandparents (or other members of the same generations) about their first travel, first leisure travel, todays travel behaviour.

What did/do they see as most important criteria for a successful trip? (and if the answer is relaxation&new experiences, time for the family&meeting new people, sleeping longer&seeing a lot of sights, please think again if such criteria might not contradict each other)









 Find out if you were right: Please ask your parents & grandparents (or other members of the same generations you can reach today) about their first travel, their first leisure travel, todays travel behaviour.

What do they see as most important criteria for a successful trip? (and if they answer relaxation&new experiences, time for the family&meeting new people, sleeping longer&seeing a lot of sights, please ask them again if such criteria might not contradict each other)



Tell us on Monday what they answered.


Day 2 (Sunday): Tourism as an industry 


Introduction Global Tourism and Tourism to Germany

UNWTO 2018

DZT 2018

DZT 2030


Global Tourism Development

WEF The Travel & Tourism Competitiveness Report 2017




EU Tourism Trends 2018



Branches of the Tourism Industry


Tour Operator / Travel Agencies
Hospitality: Hotel & Gastronomy
Destination Management
National / International Tourism Organisations
Fair and Event Organisations
ICT services
Tourists-orientated Retail Companies


but also:

  • regional, national, international tourism marketing organisation
  • offline / online tourism marketing agencies
  • tourism industry associations
  • consulting companies/institutions
  • training companies/institutions
  • research companies/institutions
  • quality assessment institutions
  • Higher education institutions (public/private)
  • lobby groups
  • financing/banking/accounting for tourism service providers





But: Within the next decade approximately half of all jobs in the service industry will disappear.



Trend 1: Outsourcing (online banking, self-check in, Tripadvisor, etc. Smartphone, Apps, WeChat etc.)

Trend 2: Robots, Artificial Intelligence, Computerisation
Reasons: Lower cost, better service quality.





Example Steward/Stewardess: A robot stewardess can work 24/7, needs no rest space in the aircraft, no hotel rooms, no holidays, no schedule of shifts, speaks 80 languages, is spilling less drinks in turbulences, is unfailingly friendly, can not be taken hostage, is not a member of a union, in case of accident can help passengers without regard to his/her own safety.



Example Travel agency staff / Hotel Concierge: can work 24/7, needs no rest space, no holidays, no schedule of shifts, speaks 80 languages, is unfailingly friendly, is not a member of a union, can looking online for additional information parallel to the communication with the customer and check facebook entry and credit history of customer.





Some forms of tourism

Please pick each two, think about it  and describe what you think is typical / special about this form of tourism


Adventure Tourism
ity Tourism
Cruiseship Tourism
Culinary Tourism
Cultural Tourism
Dark Tourism
Disaster Tourism
Diving / Watersports Tourism
Ecotourism, Sustainable Tourism
Equestrian Tourism
Ethno Tourism
Health Tourism
Hiking Tourism
autical Tourism
Pop-Culture Tourism, Film-induced Tourism
Religious Tourism
Sex Tourism
Shopping Tourism
Space Tourism
Sports Tourism (Active / Passive)
Wildflife Tourism






























Tourism is people-centred and people-relations ("Fremdenverkehr") centered, tourism is changing.


Let us develop a ranking of skills needed for different jobs in the tourism industry.




Please write the ten most important ones down individually in hierarchical order to compare the results afterwards (and remember the competition from machines!)







Which of these skills do you have / do you need to develop further? How to do that?








Day 3 (Monday)  


So - what did your your parents & grandparents (or other members of the same generations you could reach) about their first travel, their first leisure travel, todays travel behaviour.

What do they see as most important criteria for a successful trip? (and if they answered relaxation&new experiences, time for the family&meeting new people, sleeping longer&seeing a lot of sights, did you ask them again if such criteria might not contradict each other?)


200 years of development




I am starting my own tourism company


In tourism, it is easier than in other industries to start your own company - less investment needed, SME-centered industry, personal skills and knowledge easily leveraged into product.



Please develop a plan for your own company:


What kind of company,

what kind of offers,


target group(s),


resources needed,

action plan,

mini-business plan,

developing a pitch

Start working on your plan, after one hour provide your first idea for discussion.

On Dec. 10th, please present your pitch for discussion.

On Dec. 11th, we will look at a topic to be agreed upon

and do a summary.













Travel like a Guidebook writer



Pitch and discussion - Present your proposal (15 min. + discussion)



Other participants have to evaluate and decide which concept can get funding









Revisited: What is tourism?


What makes tourism different from other industries / activities?






Tourism as a SME industry












Hospitality: Investment, Development, Ownership, Management, Franchise





New Players:

Transportation: budget airlines vs. flag carriers

Transportation: Uber vs. licenced taxis

Booking: online and mobile services vs. travel agency

Information: Social media peer groups vs. ads, websites

Hospitality: AirBNB vs. traditional hotels

Peer group online supported FIT trips vs. traditional tours











The future of tourism:











 Outlook: Market Segments: Example YOUTH TRAVEL 2030


Trends: Example TRENDS 2030



Travel motivation, satisfaction, consequences


Motivation and Satisfaction: How to influence, how to measure?


From art history to Fiji Me




Consequences: Sustainable and Responsible Tourism -

"Tourism destroys what it seeks by finding it"














Summary, Information about Examination





  Contact: Prof. Dr. Wolfgang Georg Arlt FRGS FRAS
Bachelor and Master Program International Tourism Management, Tel. 0481 8555-513