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ITM Master 1. Sem. |
Block Seminar 2019/20
Di. 24.09. 10.00-19.00 h
Fr. 18.10. 10.00-19.00 h
Sa. 19.10. 10.00-13.15 h Intensive Course for Master Students without a B.A. in Tourism Studies
Examination:
Day 1 (24.09): What is tourism?
INTRODUCTION
Introduction lecturer
Tourism Scientist
Organizer of fairs and exhibitions
in East Asia and in Europe
中First
visit to People’s Republic of China in 1978
中1991-1999
owner of Inbound Tour Operator
China -> Europe with offices in Beijing
and Berlin
中Since
2004 COTRI founder and CEO
中Professor
for International Tourism Management at West Coast
University of Applied
Sciences Germany (Heide)
中Fellow
Royal Geographical Society (London)
中Fellow
Royal Asiatic Society (London)
中Research
Fellow Japanese Society for the Promotion of Science (Tokyo)
中Board
member PATA Pacific Asia Travel Association (Bangkok)
中Vice
President Western Europe ITSA International Tourism Studies
Association
(Beijing/Greenwich)
中Vice
President for China TCWTA Twin Cities World Tourism
Association
中Fellow
of International Association of China Tourism Studies
(Guangzhou)
中Member
of UNWTO Expert Panel (Madrid)
中Member
of Expert Committee of WTCF (Beijing)
Since 1997 lecturer
(Intercultural Management, Tourism) in Europe and East Asia
Adjunct professor at Yanbian University of
Science and Technology (Yanji/China)
2008-2013 member of Konvent FHW
FB Wirtschaft
Introduction Participants: - Where from? - Why ITM? Why FHW? - Experiences in Tourism - What after finishing B.A.? MA / PhD, Career? - Dream job
Where have you been? And why? https://traveltip.org/countries_visited.php
Thinking game: Beam me up Scotty!
Scientists teleport light to matter for 1st timeOctober 5, 2006 CBC NewsBeaming people through space as they did in Star Trek may be a long way off, but physicists in Denmark may have brought it a step closer to reality, managing to teleport information between two different objects for the first time. Scientists have previously been able to teleport subatomic information from similar objects such as light particles or single atoms over short distances in a split-second. Now Eugene Polzik and his team at the Niels Bohr Institute at Copenhagen University in Denmark have managed to illuminate a cloud of atoms with light teleported from a half-metre away. "It is one step further because for the first time it involves teleportation between light and matter, two different objects. One is the carrier of information and the other one is the storage medium," Polzik told Reuters news agency as the study was published in the Oct. 5 issue of the journal Nature. Teleporting an object would involve gathering detailed information about its subatomic particles and transmitting this information to recreate the object perfectly. The original would be destroyed in the process. Polzik said it should be possible to duplicate the result over longer distances. The breakthrough could eventually lead to the development of faster, secure computers and communications, Polzik said.
2009: Scientists have come a bit closer to achieving the "Star Trek" feat of teleportation. No one is galaxy-hopping, or even beaming people around, but for the first time, information has been teleported between two separate atoms across a distance of a meter. This is a significant milestone in a field known as quantum information processing, said Christopher Monroe of the Joint Quantum Institute at the University of Maryland, who led the effort. Teleportation is one of nature's most mysterious forms of transport: Quantum information, such as the spin of a particle or the polarization of a photon, is transferred from one place to another, without traveling through any physical medium. It has previously been achieved between photons (a unit, or quantum, of electromagnetic radiation, such as light) over very large distances, between photons and ensembles of atoms, and between two nearby atoms through the intermediary action of a third.
2009: Teleportation is real: http://www.time.com/time/health/article/0,8599,1874760,00.html
2011: Quantum Teleportation Breakthrough
2012: How Teleportation Will Work http://science.howstuffworks.com/science-vs-myth/everyday-myths/teleportation.htm
2015: Teleportation is a reality http://www.techhive.com/article/225394/Quantum_Teleportation_Is_A_Reality.html
2018: Teleportation Update https://www.theguardian.com/technology/2018/jun/12/teleportation-will-it-ever-be-a-possibility
Regulating Teleportation:
Questions: a) How will tourism
and mobility evolve? and b) Is there a need to regulate access?
WHERE ARE WE TODAY - A PLACE LIKE NEVER BEFORE
https://www.youtube.com/watch?v=PUwmA3Q0_OE
https://www.youtube.com/watch?v=jbkSRLYSojo
https://www.youtube.com/watch?v=dEXU-hbymZA
https://www.youtube.com/watch?v=HqgbR3UK0es
Tourism - a brief history
Please think about your parents & grandparents (or other members of the same generations) about their first travel, first leisure travel, todays travel behaviour. What did/do they see as most important criteria for a successful trip?
Find out if you were right: Please ask your parents & grandparents (or other members of the same generations you can reach today) about their first travel, their first leisure travel, todays travel behaviour. What do they see as most important criteria for a successful trip? (and if they answer relaxation&new experiences, time for the family&meeting new people, sleeping longer&seeing a lot of sights, please ask them again if such criteria might not contradict each other)
Tell us in October what they answered. Also to prepare for the next session: I am starting my own tourism company
In tourism, it is easier than in other industries to start your own company - less investment needed, SME-centered industry, personal skills and knowledge easily leveraged into product.
Please develop a plan for your own company:
What kind of company, what kind of offers, location, target group(s), USP, resources needed, action plan, mini-business plan, developing a pitch Start working on your plan, after one hour provide your first idea for discussion.
Finish your plan and prepare a short pitch for the October sessíon.
Tourism as an industry PALAU PLEDGE https://www.youtube.com/watch?v=0tnXDgOr068 Introduction Global Tourism and Tourism to Germany
Global Tourism Development WEF The Travel & Tourism Competitiveness Report 2017
Branches of the Tourism Industry
Tour Operator / Travel Agencies
but also:
But:
Within the next decade approximately half of all jobs in
the service industry will disappear.
Trend 1: Outsourcing (online banking, self-check in, Tripadvisor, etc. Smartphone, Apps, WeChat etc.) Trend
2: Robots, Artificial Intelligence, Computerisation Reasons:
Lower cost, better service quality.
Example Steward/Stewardess: A robot stewardess can work 24/7, needs no rest space in the aircraft, no hotel rooms, no holidays, no schedule of shifts, speaks 80 languages, is spilling less drinks in turbulences, is unfailingly friendly, can not be taken hostage, is not a member of a union, in case of accident can help passengers without regard to his/her own safety.
Example
Travel agency staff / Hotel Concierge: can work 24/7,
needs no rest space, no holidays, no schedule of shifts,
speaks 80 languages, is unfailingly friendly, is not
a member of a union, can looking online for additional
information parallel to the communication with the customer
and check facebook entry and credit history of customer.
Some forms of tourism Please pick each two, think about it and describe what you think is typical / special about this form of tourism
Adventure Tourism
SKILLS NEEDED IN TOURISM IN THE 21st CENTURY
Tourism is people-centred and people-relations ("Fremdenverkehr") centered, tourism is changing.
Let us develop a ranking of skills needed for different jobs in the tourism industry.
Please write the ten most important ones down individually in hierarchical order to compare the results afterwards (and remember the competition from machines!)
Which of these skills do you have / do you need to develop further? How to do that?
INTERCULTURAL DIFFERENCES AND TOURISM http://arlt-lectures.com/10344wise18-04.htm
Day 3
So - what did your your parents & grandparents (or other members of the same generations you could reach) about their first travel, their first leisure travel, todays travel behaviour. What do they see as most important criteria for a successful trip? (and if they answered relaxation&new experiences, time for the family&meeting new people, sleeping longer&seeing a lot of sights, did you ask them again if such criteria might not contradict each other?) Was ist Tourismus? Wer sind die Stakeholder?
Pitch and discussion - Present your proposal (15 min. + discussion)
Other participants have to evaluate and decide which concept can get funding
Revisited: What is tourism?
What makes tourism different from other industries / activities?
Tourism as a SME industry
Seasonality
Hospitality: Investment, Development, Ownership, Management, Franchise
New Players: Transportation: budget airlines vs. flag carriers Transportation: Uber vs. licenced taxis Booking: online and mobile services vs. travel agency Information: Social media peer groups vs. ads, websites Hospitality: AirBNB vs. traditional hotels Peer group online supported FIT trips vs. traditional tours
The future of tourism: https://www.youtube.com/watch?v=IRv1-6Y9N2A
Outlook: Market Segments: Example YOUTH TRAVEL 2030
Trends: Example TRENDS 2030
Travel motivation, satisfaction, consequences
Motivation and Satisfaction: How to influence, how to measure?
From art history to Fiji Me
Consequences: Sustainable and Responsible Tourism - "Tourism destroys what it seeks by finding it"
Summary, Information about Examination
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Contact:
Prof. Dr. Wolfgang Georg Arlt FRGS FRAS |