ITM Master 1. Sem.
Block Seminar 2019/20
Di. 24.09. 10.00-19.00 h
Fr. 18.10. 10.00-19.00 h
Sa. 19.10. 10.00-13.15 h
Intensive Course for Master Students without a B.A. in Tourism Studies
Day 1 (24.09): What is tourism?
Organizer of fairs and exhibitions
in East Asia and in Europe
中First visit to People’s Republic of China in 1978
中1991-1999 owner of Inbound Tour Operator China -> Europe with offices in Beijing
中Since 2004 COTRI founder and CEO
中Professor for International Tourism Management at West Coast University of Applied
Sciences Germany (Heide)
中Fellow Royal Geographical Society (London)
中Fellow Royal Asiatic Society (London)
中Research Fellow Japanese Society for the Promotion of Science (Tokyo)
中Board member PATA Pacific Asia Travel Association (Bangkok)
中Vice President Western Europe ITSA International Tourism Studies Association
中Vice President for China TCWTA Twin Cities World Tourism Association
中Fellow of International Association of China Tourism Studies (Guangzhou)
中Member of UNWTO Expert Panel (Madrid)
中Member of Expert Committee of WTCF (Beijing)
Since 1997 lecturer
(Intercultural Management, Tourism) in Europe and East Asia
Adjunct professor at Yanbian University of
Science and Technology (Yanji/China)
2008-2013 member of Konvent FHW
- Where from?
- Why ITM? Why FHW?
- Experiences in Tourism
- What after finishing B.A.? MA / PhD, Career?
- Dream job
Where have you been? And why?
Thinking game: Beam me up Scotty!
Scientists teleport light to matter for 1st time
October 5, 2006 CBC News
Beaming people through space as they did in Star Trek may be a long way off, but physicists in Denmark may have brought it a step closer to reality, managing to teleport information between two different objects for the first time.
Scientists have previously been able to teleport subatomic information from similar objects such as light particles or single atoms over short distances in a split-second.
Now Eugene Polzik and his team at the Niels Bohr Institute at Copenhagen University in Denmark have managed to illuminate a cloud of atoms with light teleported from a half-metre away.
"It is one step further because for the first time it involves teleportation between light and matter, two different objects. One is the carrier of information and the other one is the storage medium," Polzik told Reuters news agency as the study was published in the Oct. 5 issue of the journal Nature.
Teleporting an object would involve gathering detailed information about its subatomic particles and transmitting this information to recreate the object perfectly. The original would be destroyed in the process.
Polzik said it should be possible to duplicate the result over longer distances.
The breakthrough could eventually lead to the development of faster, secure computers and communications, Polzik said.
2009: Scientists have come a bit closer to achieving the "Star Trek" feat of teleportation. No one is galaxy-hopping, or even beaming people around, but for the first time, information has been teleported between two separate atoms across a distance of a meter.
This is a significant milestone in a field known as quantum information processing, said Christopher Monroe of the Joint Quantum Institute at the University of Maryland, who led the effort.
Teleportation is one of nature's most mysterious forms of transport: Quantum information, such as the spin of a particle or the polarization of a photon, is transferred from one place to another, without traveling through any physical medium. It has previously been achieved between photons (a unit, or quantum, of electromagnetic radiation, such as light) over very large distances, between photons and ensembles of atoms, and between two nearby atoms through the intermediary action of a third.
2009: Teleportation is real: http://www.time.com/time/health/article/0,8599,1874760,00.html
2011: Quantum Teleportation Breakthrough
2012: How Teleportation Will Work
2015: Teleportation is a reality
2018: Teleportation Update
a) How will tourism
and mobility evolve?
b) Is there a need to regulate access?
WHERE ARE WE TODAY - A PLACE LIKE NEVER BEFORE
Tourism - a brief history
Please think about your parents & grandparents (or other members of the same generations) about their first travel, first leisure travel, todays travel behaviour.
What did/do they see as most important criteria for a successful trip?
Find out if you were right: Please ask your parents & grandparents (or other members of the same generations you can reach today) about their first travel, their first leisure travel, todays travel behaviour.
What do they see as most important criteria for a successful trip? (and if they answer relaxation&new experiences, time for the family&meeting new people, sleeping longer&seeing a lot of sights, please ask them again if such criteria might not contradict each other)
Tell us in October what they answered.
Also to prepare for the next session:
I am starting my own tourism company
In tourism, it is easier than in other industries to start your own company - less investment needed, SME-centered industry, personal skills and knowledge easily leveraged into product.
Please develop a plan for your own company:
What kind of company,
what kind of offers,
developing a pitch
Start working on your plan, after one hour provide your first idea for discussion.
Finish your plan and prepare a short pitch for the October sessíon.
Tourism as an industry
Introduction Global Tourism and Tourism to Germany
Global Tourism Development
Branches of the Tourism Industry
Tour Operator / Travel Agencies
But: Within the next decade approximately half of all jobs in the service industry will disappear.
Trend 1: Outsourcing (online banking, self-check in, Tripadvisor, etc. Smartphone, Apps, WeChat etc.)
Trend 2: Robots, Artificial Intelligence, Computerisation
Reasons: Lower cost, better service quality.
Example Steward/Stewardess: A robot stewardess can work 24/7, needs no rest space in the aircraft, no hotel rooms, no holidays, no schedule of shifts, speaks 80 languages, is spilling less drinks in turbulences, is unfailingly friendly, can not be taken hostage, is not a member of a union, in case of accident can help passengers without regard to his/her own safety.
Example Travel agency staff / Hotel Concierge: can work 24/7, needs no rest space, no holidays, no schedule of shifts, speaks 80 languages, is unfailingly friendly, is not a member of a union, can looking online for additional information parallel to the communication with the customer and check facebook entry and credit history of customer.
Some forms of tourism
Please pick each two, think about it and describe what you think is typical / special about this form of tourism
SKILLS NEEDED IN TOURISM IN THE 21st CENTURY
Tourism is people-centred and people-relations ("Fremdenverkehr") centered, tourism is changing.
Let us develop a ranking of skills needed for different jobs in the tourism industry.
Please write the ten most important ones down individually in hierarchical order to compare the results afterwards (and remember the competition from machines!)
Which of these skills do you have / do you need to develop further? How to do that?
INTERCULTURAL DIFFERENCES AND TOURISM
So - what did your your parents & grandparents (or other members of the same generations you could reach) about their first travel, their first leisure travel, todays travel behaviour.
What do they see as most important criteria for a successful trip? (and if they answered relaxation&new experiences, time for the family&meeting new people, sleeping longer&seeing a lot of sights, did you ask them again if such criteria might not contradict each other?)
Was ist Tourismus?
Wer sind die Stakeholder?
Pitch and discussion - Present your proposal (15 min. + discussion)
Other participants have to evaluate and decide which concept can get funding
Revisited: What is tourism?
What makes tourism different from other industries / activities?
Tourism as a SME industry
Hospitality: Investment, Development, Ownership, Management, Franchise
Transportation: budget airlines vs. flag carriers
Transportation: Uber vs. licenced taxis
Booking: online and mobile services vs. travel agency
Information: Social media peer groups vs. ads, websites
Hospitality: AirBNB vs. traditional hotels
Peer group online supported FIT trips vs. traditional tours
The future of tourism:
Outlook: Market Segments: Example YOUTH TRAVEL 2030
Trends: Example TRENDS 2030
Travel motivation, satisfaction, consequences
Motivation and Satisfaction: How to influence, how to measure?
From art history to Fiji Me
Consequences: Sustainable and Responsible Tourism -
"Tourism destroys what it seeks by finding it"
Summary, Information about Examination
Prof. Dr. Wolfgang Georg Arlt FRGS FRAS