ITM Master 1. Sem.
10112 Seminar
Brückenkurs Tourismus           

Block Seminar 2019/20

Intensive Course for Master Students without a B.A. in Tourism Studies

Examination:
2 hours written examination at the end of the semester

 Day 1 (24.09): What is tourism?

INTRODUCTION

Where have you been? And why?

https://traveltip.org/countries_visited.php

Beaming people through space as they did in Star Trek may be a long way off, but physicists in Denmark may have brought it a step closer to reality, managing to teleport information between two different objects for the first time.

Scientists have previously been able to teleport subatomic information from similar objects such as light particles or single atoms over short distances in a split-second.

Now Eugene Polzik and his team at the Niels Bohr Institute at Copenhagen University in Denmark have managed to illuminate a cloud of atoms with light teleported from a half-metre away.

"It is one step further because for the first time it involves teleportation between light and matter, two different objects. One is the carrier of information and the other one is the storage medium," Polzik told Reuters news agency as the study was published in the Oct. 5 issue of the journal Nature.

Teleporting an object would involve gathering detailed information about its subatomic particles and transmitting this information to recreate the object perfectly. The original would be destroyed in the process.

Polzik said it should be possible to duplicate the result over longer distances.

The breakthrough could eventually lead to the development of faster, secure computers and communications, Polzik said.

2009: Scientists have come a bit closer to achieving the "Star Trek" feat of teleportation. No one is galaxy-hopping, or even beaming people around, but for the first time, information has been teleported between two separate atoms across a distance of a meter.

This is a significant milestone in a field known as quantum information processing, said Christopher Monroe of the Joint Quantum Institute at the University of Maryland, who led the effort.

Teleportation is one of nature's most mysterious forms of transport: Quantum information, such as the spin of a particle or the polarization of a photon, is transferred from one place to another, without traveling through any physical medium. It has previously been achieved between photons (a unit, or quantum, of electromagnetic radiation, such as light) over very large distances, between photons and ensembles of atoms, and between two nearby atoms through the intermediary action of a third.

2009: Teleportation is real: http://www.time.com/time/health/article/0,8599,1874760,00.html

2011: Quantum Teleportation Breakthrough

http://www.forbes.com/sites/alexknapp/2011/04/15/quantum-teleportation-breakthrough-may-pave-the-way-for-quantum-computing/

 2012: How Teleportation Will Work

http://science.howstuffworks.com/science-vs-myth/everyday-myths/teleportation.htm

 2015: Teleportation is a reality

http://www.techhive.com/article/225394/Quantum_Teleportation_Is_A_Reality.html

2018: Teleportation Update

https://www.theguardian.com/technology/2018/jun/12/teleportation-will-it-ever-be-a-possibility

Regulating Teleportation:
The last big missing invention is finally here:
From Jan 1st, 2019, all living creatures including human beings
can be send "by email" from and to everywhere
where an internet signal can be received.
Security is very high (99.999999999%) and cost equal to an email: almost zero.

Questions:

a) How will tourism and mobility evolve?
Will hotels go out of business?
Will people travel to more diverse places or not?

and

b) Is there a need to regulate access?
What for instance to do if 500 million people have the idea
to beam themselves to the same beach on Bali to see the sunset?

WHERE ARE WE TODAY - A PLACE LIKE NEVER BEFORE

https://www.youtube.com/watch?v=PUwmA3Q0_OE

https://www.youtube.com/watch?v=jbkSRLYSojo

https://www.youtube.com/watch?v=dEXU-hbymZA

https://www.youtube.com/watch?v=HqgbR3UK0es

Tourism - a brief history

9684wise12-010.htm

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 9684wise12-030.htm

 9684wise12-040.htm

 9684wise12-050.htm

9684wise12-060.htm 

Please think about your parents & grandparents (or other members of the same generations) about their first travel, first leisure travel, todays travel behaviour.

What did/do they see as most important criteria for a successful trip?

 Find out if you were right: Please ask your parents & grandparents (or other members of the same generations you can reach today) about their first travel, their first leisure travel, todays travel behaviour.

What do they see as most important criteria for a successful trip? (and if they answer relaxation&new experiences, time for the family&meeting new people, sleeping longer&seeing a lot of sights, please ask them again if such criteria might not contradict each other)

Tell us in October what they answered.

Also to prepare for the next session:

I am starting my own tourism company

In tourism, it is easier than in other industries to start your own company - less investment needed, SME-centered industry, personal skills and knowledge easily leveraged into product.

Please develop a plan for your own company:

What kind of company,

what kind of offers,

location,

target group(s),

USP,

resources needed,

action plan,

mini-business plan,

developing a pitch

Start working on your plan, after one hour provide your first idea for discussion.

Finish your plan and prepare a short pitch for the October sessíon.

Tourism as an industry 

PALAU PLEDGE 

https://www.youtube.com/watch?v=0tnXDgOr068

Introduction Global Tourism and Tourism to Germany

UNWTO 2018

DZT 2018

DZT 2030

Global Tourism Development

WEF The Travel & Tourism Competitiveness Report 2017

EU Tourism Trends 2018

Branches of the Tourism Industry

Tour Operator / Travel Agencies
Hospitality: Hotel & Gastronomy
Destination Management
Aviation
National / International Tourism Organisations
Fair and Event Organisations
ICT services
Tourists-orientated Retail Companies

but also:

• regional, national, international tourism marketing organisation
• offline / online tourism marketing agencies
• tourism industry associations
• consulting companies/institutions
• training companies/institutions
• research companies/institutions
• quality assessment institutions
• Higher education institutions (public/private)
• lobby groups
• financing/banking/accounting for tourism service providers

Trend 1: Outsourcing (online banking, self-check in, Tripadvisor, etc. Smartphone, Apps, WeChat etc.)

Example Steward/Stewardess: A robot stewardess can work 24/7, needs no rest space in the aircraft, no hotel rooms, no holidays, no schedule of shifts, speaks 80 languages, is spilling less drinks in turbulences, is unfailingly friendly, can not be taken hostage, is not a member of a union, in case of accident can help passengers without regard to his/her own safety.

Some forms of tourism

Please pick each two, think about it  and describe what you think is typical / special about this form of tourism

Adventure Tourism
Agritourism
Backpacking
City Tourism
Cruiseship Tourism
Culinary Tourism
Cultural Tourism
Dark Tourism
Disaster Tourism
Diving / Watersports Tourism
Ecotourism, Sustainable Tourism
Equestrian Tourism
Ethno Tourism
Health Tourism
Hiking Tourism
Nautical Tourism
Pop-Culture Tourism, Film-induced Tourism
Religious Tourism
Sex Tourism
Shopping Tourism
Space Tourism
Sports Tourism (Active / Passive)
Voluntourism
Wildflife Tourism

SKILLS NEEDED IN TOURISM IN THE 21st CENTURY

Tourism is people-centred and people-relations ("Fremdenverkehr") centered, tourism is changing.

Let us develop a ranking of skills needed for different jobs in the tourism industry.

Please write the ten most important ones down individually in hierarchical order to compare the results afterwards (and remember the competition from machines!)

Which of these skills do you have / do you need to develop further? How to do that?

INTERCULTURAL DIFFERENCES AND TOURISM 

http://arlt-lectures.com/10344wise18-04.htm

Day 3

So - what did your your parents & grandparents (or other members of the same generations you could reach) about their first travel, their first leisure travel, todays travel behaviour.

What do they see as most important criteria for a successful trip? (and if they answered relaxation&new experiences, time for the family&meeting new people, sleeping longer&seeing a lot of sights, did you ask them again if such criteria might not contradict each other?)

Was ist Tourismus?

Wer sind die Stakeholder?

Pitch and discussion - Present your proposal (15 min. + discussion)

Other participants have to evaluate and decide which concept can get funding

Revisited: What is tourism?

What makes tourism different from other industries / activities?

Tourism as a SME industry

Seasonality

Hospitality: Investment, Development, Ownership, Management, Franchise

New Players:

Transportation: budget airlines vs. flag carriers

Transportation: Uber vs. licenced taxis

Booking: online and mobile services vs. travel agency

Information: Social media peer groups vs. ads, websites

Hospitality: AirBNB vs. traditional hotels

Peer group online supported FIT trips vs. traditional tours

The future of tourism:

https://www.youtube.com/watch?v=IRv1-6Y9N2A

 Outlook: Market Segments: Example YOUTH TRAVEL 2030

Trends: Example TRENDS 2030

Travel motivation, satisfaction, consequences

Motivation and Satisfaction: How to influence, how to measure?

From art history to Fiji Me

Consequences: Sustainable and Responsible Tourism -

"Tourism destroys what it seeks by finding it"

Summary, Information about Examination

  Contact: Prof. Dr. Wolfgang Georg Arlt FRGS FRAS
Bachelor and Master Program International Tourism Management
arlt@fh-westkueste.de, Tel. 0481 8555-513