ITM Master 2. Sem.
Wed 14:00-19:00 h, S17,
6 SWS Course
90 h classroom work / 270 h self-study
ECTS points: 12
Intermediate Presentations (work-in-progress) 30 min. plus discussion (10% of final grade)
Final 60 min. including discussion group presentations of the research results (30% of final grade)
Written analysis (paper and electronical version), 10 pages p.P.
Deadline: 03.07.2017. (60% of final grade)
Basic work structure: Four Tourism Years, each for one member of group, comparison and general analysis together
Background: Current situation of tourism between two countries before YOT (partly based on other group results)
Descriptions of YOTs following uniform structures
Specific events analysis
Marketing strategies – how YOT is promoted
Analysis of priorities in events according to categories
Inbound/Outbound tourist numbers Quantitative
Comparison of involvement of both sides/countries
If possible, investment in YOTs
Overall analysis – Pro & Con
Case Study Summer Semester 2017
Bilateral „Years of Tourism“ (YoT) as marketing instrument in international tourism
Using the example of the preparations for the EU-China Tourism Year 2018
a) Researching and presenting the development of the idea of YoT, comparison between selected YoTs, analysis of their effect on the bilateral tourism during and after the YoT within the framework of tourism marketing
b) ECTY 2018 researching, assessing and presenting development of ECTY2018 within the framework of EU policy on international tourism, development of recommendations
What is special about the EU-China Tourism Year 2018?
- Strong concentration on Chinese visitors to Europe - possible if China wants to attract more Europeans coming to China?
- First time not one country, but 28 countries:
- How are decisions taken with 28 countries involved?
- How much is non-leisure tourism included in ECTY2018 activities?
1) Previous YoTs
2) Current YoTs 2017 (Australia, Turkey,…)
Recommendations done together by all three groups
29.3. Introduction EU-China tourism (WGA)
5.4. no class
12.4. Introduction YoTs
19.4. Forming of groups, structuring and start of group work
26.4. Qs, additional information WGA, Group reports PACE2017
3.5. Qs, Work programme until May 31 - Group reports
10.5. no class
17.5. no class
24.5. no class
31.5. WGA World Bridge Tourism meeting in Beijing report,
7.6. Preparation excursion
14.6. Preperation excursion
15./16.6. Excursion Brussels
21.6. Preparation Final presentation
28.6. Final presentation
Prof. Dr. Wolfgang Georg Arlt FRGS