Prof. Dr. Wolfgang Georg Arlt
International Tourism Management

 

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ITM Master 3. Sem.
9702 Seminar
CASE STUDY II

Group 1 - Beach Tourism Destinations      

 Mon 08.15-13.15 h S15

No classes on Oct. 23, Oct 30, Nov. 6

Instead classes Dec. 9+10 08.15-19.00 h


 

End of Beach tourism? NO!

 https://www.bloomberg.com/news/articles/2017-08-01/saudi-arabia-unveils-plans-for-mega-red-sea-tourism-project

 

 

 

 

Case study

Tourism Development away from Beach tourism 

Many destinations find themselves in a trap - beach tourism.

Beach tourism means high seasonality, concentration of tourism in small part of the country, competition mainly on price, concentration on relaxation only, all-inclusive arrangements

What are the historical reasons for the development, what are the results and how to get out of the trap?

 

 

Tourism used to be to a big extent about relaxation, resting muscles from work. Nowadays most persons rich enough to travel work in front of a computer screen. Beach holidays are losing appeal especially for the older generations and the new source markets like China.

 

EXAMPLE MALDIVES:

 

Starting point

https://en.wikipedia.org/wiki/Tourism_in_the_Maldives

 

www.elitedivingagency.com

 

 

 

Maldives Tourism Yearbook

http://www.tourism.gov.mv/statistics/annual-publications/

Background Coastal Tourism:

coastal_tourism.pdf

coastal-and-maritime-tourism.pdf

coastline.pdf

 

 

Organisation of project:

Based on

  • -  Development of Beach Tourism

  • -  Situation of Beach Tourism now

  • -  Different possible solutions (overall / destination-specific) to overcome concentration on beach tourism in the coming years

 

Research question:

What are the consequences of a concentration on beach tourism for a destination and how can other forms of tourism developed to disperse visitors, increase length of stay and spending and lessen competitive pressure?

 

Matrix organization:

a) Each participant “adopts” one beach destination (outside of Europe) and reports regularly about it based on desk-top research, netnography, expert interviews

Destinations to be included: Morocco, Tunisia, Maldives, Sri Lanka, Mauritius, Bali.

Other possible destinations:  Jeju Island, islands in Thailand, Malaysia, Boracay, etc.

b) Three groups:

  • - 

  • Development of Beach Tourism

  • Situation of Beach Tourism now

  • Different possible solutions (overall / destination-specific) to overcome concentration on beach tourism in the coming years

 

 

Deliverables: Each student individually report on his/her destination (8-12 pages), three groups paper 6-8 pages pP

 

 

Examination:
- Intermediate Presentation (using PowerPoint, Prezi, MindMap or other visualization tool)
10 min. individual destination + 10 min. discussion (10%)
45 min. group presentation + 15 min. discussion (10%)

- Final Presentation (using PowerPoint, Prezi, MindMap or other visualization tool)
15 min. individual destination + 15 min. discussion (10%)
60 min. group presentation + 30 min. discussion (10%)

- Assignment Papers:

Individual destination (8-12 pages)

Group paper (6-8 pages per group member)

to be handed in before Feb 2, 2018 (60%)

 

25.9.

Introduction, Decision Groups 

 

9.10.

Input WGA, Decision individual destinations

 

16.10.

Input WGA, Reports individual / groups

 

13.11.

Lecture Prof. Feng Gequn - Beach tourism in China, Group work

 

20.11.

Intermediate presentations individual, Group work

 

27.11.

Intermediate presentations groups

 

4.12.

Input WGA, Group work

 

9.+10.12. (Sat/Sun)

Intensive weekend - Developing solutions

 

11.12.

Preparation final presentations

 

15.12. (Fr) Final presentation Individual  

18.12.

Final presentation Groups

 

 

 

 

 

http://www.discovertunisia.com/en/

http://www.dailymail.co.uk/news/article-3140454/Tourists-run-lives-Tunisian-beach-gunman-carries-attack-outside-hotel-packed-Britons.html

 

 
 

 

  Contact: Prof. Dr. Wolfgang Georg Arlt FRGS
Bachelor and Master Program International Tourism Management
arlt@fh-westkueste.de, Office Schanzenstr. 8, Tel. 0481 8555-513

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