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ITM Master 3. Sem. Group 1 - Beach Tourism Destinations |
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Mon 08.15-13.15 h S15 No classes on Oct. 23, Oct 30, Nov. 6 Instead classes Dec. 9+10 08.15-19.00 h
End of Beach tourism? NO!
Case study Tourism Development away from Beach tourism Many destinations find themselves in a trap - beach tourism. Beach tourism means high seasonality, concentration of tourism in small part of the country, competition mainly on price, concentration on relaxation only, all-inclusive arrangements What are the historical reasons for the development, what are the results and how to get out of the trap?
Tourism used to be to a big extent about relaxation, resting muscles from work. Nowadays most persons rich enough to travel work in front of a computer screen. Beach holidays are losing appeal especially for the older generations and the new source markets like China.
EXAMPLE MALDIVES:
Starting point https://en.wikipedia.org/wiki/Tourism_in_the_Maldives
Organisation of project:
Based on
Research question:
What are
the consequences of a concentration on beach tourism for a
destination and how can other forms of tourism
developed to disperse visitors, increase length of stay and spending
and lessen competitive pressure?
Matrix organization:
a)
Each
participant
“adopts” one
beach
destination
(outside
of Europe)
and reports regularly about it based on desk-top research,
netnography, expert interviews
D
b)
Three groups:
Deliverables: Each student individually report on
his/her destination (8-12
pages), three groups paper 6-8 pages pP
Examination: - Final Presentation
(using PowerPoint, Prezi, MindMap or other visualization tool) - Assignment Papers: Individual destination (8-12 pages) Group paper (6-8 pages per group member) to be handed in before Feb 2, 2018 (60%)
http://www.discovertunisia.com/en/
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Contact:
Prof. Dr. Wolfgang Georg Arlt FRGS |