ITM Master 3. Sem.
9702 Seminar
CASE STUDY II

Group 1 - Beach Tourism Destinations      

 Mon 08.15-13.15 h S15

No classes on Oct. 2, Oct. 23, Oct 30, Nov. 6

Instead classes Dec. 9+10 08.15-19.00 h

6 SWS Course

Workload:

90 h classroom work / 270 h self-study

ECTS points: 12

Intermediate Presentation (20%)

Final Presentation (20%)

Papers  (60%)

Case study

Tourism Development away from Beach tourism 

Many destinations find themselves in a trap - beach tourism.

Beach tourism means high seasonality, concentration of tourism in small part of the country, competition mainly on price, concentration on relaxation only, all-inclusive arrangements

What are the historical reasons for the development, what are the results and how to get out of the trap?

Buzzwords: Demographic development, new source markets, global warming, Overtourism

Tourism used to be to a big extent about relaxation, resting muscles from work. Nowadays most persons rich enough to travel work in front of a computer screen. Beach holidays are losing appeal especially for the older generations and the new source markets like China.

Also the growth of global tourism means that most beach destinations are overflowing with visitors during high season.

https://www.youtube.com/watch?v=LNGvDQafrlQ

https://www.youtube.com/watch?v=xKhHHtQNkzs

Organisation of project:

Based on

• -  Development of Beach Tourism

• -  Situation of Beach Tourism now

• -  Different possible solutions (overall / destination-specific) to overcome concentration on beach tourism in the coming years

Research question:

What are the consequences of a concentration on beach tourism for a destination and how can other forms of tourism developed to disperse visitors, increase length of stay and spending and lessen competitive pressure?

Matrix organization:

a) Each participant “adopts” one beach destination (outside of Europe) and reports regularly about it based on desk-top research, netnography, expert interviews

Destinations to be included: Morocco, Tunisia, Maldives, Sri Lanka, Mauritius, Bali.

Other possible destinations:  Jeju Island, islands in Thailand, Malaysia, Boracay, etc.

b) Three groups:

• - 

• Development of Beach Tourism

• Situation of Beach Tourism now

• Different possible solutions (overall / destination-specific) to overcome concentration on beach tourism in the coming years

Deliverables: Each student individually report on his/her destination (8-12 pages), three groups paper 6-8 pages pP

Examination:
- Intermediate Presentation (using PowerPoint, Prezi, MindMap or other visualization tool)
10 min. individual destination + 10 min. discussion (10%)
45 min. group presentation + 15 min. discussion (10%)

- Final Presentation (using PowerPoint, Prezi, MindMap or other visualization tool)
15 min. individual destination + 15 min. discussion (10%)
60 min. group presentation + 30 min. discussion (10%)

- Assignment Papers:

Individual destination (8-12 pages)

Group paper (6-8 pages per group member)

to be handed in before Feb 2, 2018 (60%)

http://www.discovertunisia.com/en/

http://www.dailymail.co.uk/news/article-3140454/Tourists-run-lives-Tunisian-beach-gunman-carries-attack-outside-hotel-packed-Britons.html

  Contact: Prof. Dr. Wolfgang Georg Arlt FRGS
Bachelor and Master Program International Tourism Management
arlt@fh-westkueste.de, Office Schanzenstr. 8, Tel. 0481 8555-513