Prof. Dr. Wolfgang Georg Arlt
International Tourism Management


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ITM Master 3. Sem.
9702 Seminar

Group 2 - Overtourism        


Mon 14.00-19.00 h S15

No classes on Oct. 2, Oct. 23, Oct 30, Nov. 6

Instead classes Dec. 16+17 08.15-19.00 h


6 SWS Course


90 h classroom work / 270 h self-study

ECTS points: 12



Intermediate Presentation (20%)

Final Presentation (20%)

Papers  (60%)





Case study


The most discussed Tourism Topic 2017 in international media has NOT been terrorism but OVERTOURISM.

11111701.pdf 11111700.pdf 11111702.pdf 11111703.pdf 11111704.pdf 11111705.pdf


Buzzwords: Carrying capacity, Over-crowding, Overtourism

Image of tourism is still positive until now: smokestack-free, little investment - entrepreneurship, peace, understanding, tolerance, happiness, development, jobs for women.

However a new critical views gains ground: destruction of local culture, invasion of cities, pollution from transportation, overuse of scarce resources (water for golf course) on islands/dry areas, xenophobia and nationalism rising

Tourism grows in number of travellers, tourism also grows from season to year-round in cities

Possible solutions (technical, administrative, marketing, product development):

-          Dispersion

-          Eco-friendly transportation

-          Restrictions of short-term / day travel

-          Establishment of citizens advisory groups

-          “Entrance fee”

-          Other restrictions of access

-          Copenhagen concept




Organisation of project:

Based on

  • -  Development of Reality and Image of Tourism until now

  • -  Reaction of stakeholders (inhabitants, destinations and tourism service providers to current situation

  • -  Scenarios Different possible Stakeholders Actions to mitigate overtourism problems and avoid negative image change in the coming years


Research question:

Has tourism reached a tipping point, which could change the image of tourism from being a positive to being a negative force, and if so what can the stakeholders do to avoid this happening?


Matrix organization:

a) Each participant “adopts” one city/destination with overtourism problems and reports regularly about it based on desk-top research, netnography, expert interviews

b) Three groups:

  • -  Analysis of development of reality and image of tourism until now

  • -  Analysis of Pattern of action / reaction / arguments of different stakeholders

  • -  Scenarios of development and possible stakeholders actions

Destinations: Barcelona, Venice, Amsterdam, Berlin, Füssen, Phuket, Maldives. Lucerne, Beijing, Dubrovnic, Palau, Sri Lanka, Auckland, Queenstown, Lofoten, Cinque Terres, Machu Pichu, Santorini, Mount Everest …


Deliverables: Each student individually report on his/her destination (8-12 pages), three groups paper 6-8 pages pP





- Intermediate Presentation (using PowerPoint, Prezi, MindMap or other visualization tool)
10 min. individual destination + 10 min. discussion (10%)
45 min. group presentation + 15 min. discussion (10%)

- Final Presentation (using PowerPoint, Prezi, MindMap or other visualization tool)
15 min. individual destination + 15 min. discussion (10%)
60 min. group presentation + 30 min. discussion (10%)

- Assignment Papers:

Individual destination (8-12 pages)

Group paper (6-8 pages per group member)

to be handed in before Feb 2, 2018 (60%)



Introduction, Decision Groups 



Input WGA, Decision individual destinations



Input WGA Reports individual / groups



Lecture Prof. Feng Gequn - Overtourism in China, Group work



Intermediate presentations individual, Group work



Intermediate presentations groups



Input WGA

a. Jim Butcher: Overtourism does not exist



b. Hans Rosling (†2017)

Group work


11.12. Input WGA, Group work  

16.+17.12. (Sat/Sun) H03

Intensive weekend

mckinsey2017 Overtourism

mckinsey 2017 Summary

Preparation Final presentations





Final presentation Individual


Christmas Break




Final presentation Groups Start 10.15 h










  Contact: Prof. Dr. Wolfgang Georg Arlt FRGS
Bachelor and Master Program International Tourism Management, Office Schanzenstr. 8, Tel. 0481 8555-513