ITM Master 1. Sem.
9702 Seminar
CASE STUDY II

 Mon 14.00-19.00 h S 15

6 SWS Course

Workload:

90 h classroom work / 270 h self-study

ECTS points: 12

Course organisation:

First three sessions: Introduction Arlt / Haller

Further Input / Group Work

Intermediate Presentation

Preparation Final presentation

Final Presentation

Summary

Case study

Chinese outbound tourism to the Alps: The role of winter outdoor activities in attracting Chinese visitors to the European Alps

Research Questions:

a) How has Chinese outbound tourism to Europe developed in the last decade and how can it be forecast to develop in the coming decade?

b) Which role play winter outdoor activities for the leisure behaviour of Chinese travellers inside and outside of China?

c) How will the decision to hold the Winter Olympic 2022 in Beijing influence the government policies and the public perception of winter sports?

d) Which activities have been undertaken by destinations in the Alps region and by other destinations globally to attract Chinese visitors on the base of winter outdoor activities and how successful have they been?

e) What should destinations in the Alps do in the coming years to attract more Chinese outbound tourists to visit the Alps for winter outdoor activities?

Examination:
- Intermediate Presentation (using PowerPoint, Prezi, MindMap or other visualization tool) - Work in progress: Methods, Sources, First Results, Plan for further work
60 min. + 30 min. discussion (15%)

- Final Presentation (using PowerPoint, Prezi, MindMap or other visualization tool)
Final results 60 min. + 30 min. discussion (25%)

- Assignment Paper (12 pages per group member) to be handed in before Jan 31, 2016 (60%)

What do we know about China's outbound tourism (especially to Europe)?

Introduction China outbound tourism (PPP)

Introduction Background China (PPP)

  Contact: Prof. Dr. Wolfgang Georg Arlt FRGS
Bachelor and Master Program International Tourism Management
arlt@fh-westkueste.de, Office 2.018, Tel. 0481 8555-513