Prof. Dr. Wolfgang Georg Arlt
International Tourism Management


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ITM Master 1. Sem.
9702 Seminar

Group 1 + 2


 Mon 14.00-19.00 h

Tue 8.15-13.00 h


6 SWS Course


90 h classroom work / 270 h self-study

ECTS points: 12


Two groups, should have about same size


Intermediate Presentation (20%)

Final Presentation (20%)

Paper (min. 10 pages p.P.) (60%)





Case study

Internationalisation in tourism: Comparison of the internationalisation of tourism in Schleswig-Holstein and in Hamburg


As part of globalisation, tourism becomes more and more internationalised, albeit in different ways and at different speeds.

This process in recent years however is meeting opposition with the growing nationalism in many countries and the negative reactions to visitors from other cultures (rude Chinese, Arab veiled women, anti-foreigner propaganda in German election campaign)

Election Mecklenburg-Vorpommern Sept. 2016 - Poster of Nazi Party







Example Internationalisation of culture: Movie changes reality - Spectre







This case study project will look at the different aspects of intenationalisation in tourism chosing two different examples:

Schleswig-Holstein, a leisure-based tourism destination with few international visitors (Group 1)

Hamburg as city with many international visitors incl. short-term residents (Group 2)



First step:

Which aspects belong to internationalisation of tourism?

For instance stakeholders: domestic and international visitors, locals, service staff, students / ExPats, local companies and MNCs, local / regional / national / international / European institutions, flora&fauna, future generations

For instance framework: policies, mobility, labor laws, visa, languages taught in school and used in public

For instance products and marketing: product adaptation, communication channels, self-image, projected image

For instance streams: of money, of deseases, of refugees, of ideas, of goods, of food and beverages, of transportation and IT technology


Second step:

Based on results of first step research:

Analysis of current situation of internationalisation of tourism in Hamburg and S-H and reasons for current situation


Third step:

Comparison of internationalisation of tourism in Hamburg and S-H with each other and with other competitors / Best practice examples


Fourth step:

Development of recommendations for further internationalisation of tourism in Hamburg and S-H



- Intermediate Presentation (using PowerPoint, Prezi, MindMap or other visualization tool) - Results of Step 1+2
60 min. + 30 min. discussion (20%)

- Final Presentation (using PowerPoint, Prezi, MindMap or other visualization tool)
Overview, Final results 60 min. + 30 min. discussion (20%)

- Assignment Paper (12 pages per group member) to be handed in before Jan 31, 2016 (60%)



Introduction Group 1+2 together



Introduction Group 1+2 together



Presentation and discussion results Step 1



Finalisation Step 1



Developing Step 2



Discussion Results Step 2



Intermediate presentation, Feedback (both groups present for both presentations)



Excursion Group 1 (S-H) Lübeck Tourismustag S-H 2016 Topic Internationalisation



Excursion Group 2 (Hamburg) Input / group work



Developing Step 3 / Feedback Excursion



Developing Step 3



Discussion Results Step 3 (HH) / Developing Step 3 (S-H)


Christmas Break



Developing Step 4 (HH) / Results Step 3 (S-H)


16.1.2017 (Group S-H)

Developing Step 4 (S-H)


open end
both groups

Final Presentation, Feedback (both groups present for both presentations)









  Contact: Prof. Dr. Wolfgang Georg Arlt FRGS
Bachelor and Master Program International Tourism Management, Office Schanzenstr. 8, Tel. 0481 8555-513