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Th. 08.15-11.30 h S 13
4 SWS Course
Workload: 60 h classroom work /
120 h self-study
ECTS points: 6
Examination: Presentation (25%), Assignment paper (12-15 pages p.P.) (75%)
Course organisation:
First unit lecture Event Organisation
Second unit work on event planning in groups: discussions and step-by-step presentations of work-in-progress
Final session Summing up, Feedback
All information given in this lecture is available here (www.arlt-lectures.com) for download.
Please check the homepage of the website regularly for announcements about time changes etc.
Who are we, Why are we here, what are we talking about
Introduction lecturer and participants
Introduction Arlt:
Prof. Dr. Wolfgang Georg Arlt
Tourism Scientist.
Born in West-Berlin 1957, married to Swiss novelist, no kids
Since 2007 living in Meldorf (cultural capital of Dithmarschen, located south of Heide)
Studies in Berlin, Taiwan, Hong Kong
M.A. Sinology, PhD Political Sciences FU Berlin
Former owner of specialized tour operator companies
(Outbound/Inbound East Asia-Europe)
Consultant for European companies (mainly Transport, Logistics) in China
Organizer of fairs and exhibitions in East Asia and in Europe
Publisher, bookseller, journalist
Since 1997 lecturer (Intercultural Management, Tourism) in Europe and East Asia
Since 2002 professor for Leisure and Tourism Management
Research Fellow of Japanese Society for the Promotion of Science (Tokyo)
Research Fellow of the Asia-Pacific Centre for the Study and Training of Leisure of
Zhejiang University (Hangzhou/China)
Fellow of Royal Geographical Society (London) FRGS
Director of China Outbound Tourism Research Institute (COTRI)
Vice-Director of IMT Institute for Management and Tourism
Adjunct professor at Yanbian University of Science and Technology (Yanji/China)
Visiting professor at Ningbo University (Ningbo/China)
Visiting professor at University of Sunderland (Sunderland/UK)
Since February 2007 professor for Tourism Economics at FHW
Since August 2008 member of Senate and Convent of FHW
Office at FHW: Business Tower, Second floor 2.018,
Tel. -513, email: arlt@fh-westkueste.de
Consultation hour during teaching period: Mo 16-17 h
Teaching website: www.arlt-lectures.com
Introduction Participants:
- Name, background
- (if coming back from internship: Experience)
- Apprenticeship / work experience in a tourism related field?
- Preference for
what kind of job after finishing studies at FHW?
- Planning to do a Master degree? PhD?
- Planning to start own company within the next 10 years?
- Motivation to choose Leisure & Event Management
Event Management - part of Leisure Management
Occurs in public sector, not-for-profit sector, commercial sector
Different Classification of the leisure and event activities
- By size: Mega - Hallmark - Major - Local/Community - Individual/Private
- By sector: Sport - Entertainment - Art - Culture - Gambling -
Outdoor activities - Tourism
- By form: One-Time Event - Recurrent event - Fair - Festival -
Regular / Occasional / Spontaneous Activity
We will go through all stages of the preparation process of an event, using two different examples (local/international, public/commercial, series of events/singular event)
Assignment:
Planning of an event. Two topics, for each one group with subgroups:
a) Planning of anniversary celebrations (20th anniversary of FH Westküste in 2013) including analysis of situation, goals, discussing and deciding on target groups, financing, activities, media, press releases, marketing materials, social media marketing, time table, milestones, human resources, volunteer programs for on and off campus persons (incl. alumni, senior citizens university participants etc.).
Starting point: Analysis of examples of other university anniversaries.
b) Planning of a fair (China Outbound Luxury Travel Fair) including analysis of situation, goals, discussing and deciding on target groups, identification on tour operators and international tourism service providers operating in the luxury market as possible visitors and exhibitors, financing, profitability, date, activities, media, press releases, marketing materials, social media marketing, time table, milestones, human resources.
Starting point: Analysis of examples of other tourism and luxury fairs.
Course program:
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1
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30.9.
8.15-11.30 h
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Introduction: Who are we, Why are we here, what are we talking about. Course organisation
Kick-off assignment
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7.10.
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no class
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2
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14.10.
8.15-11.30 h
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Lecture: Characteristica of fairs and public events
First ideas and Q&A assignment
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| 3 |
21.10.
8.15-11.30 h
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Lecture: Different impacts of events
Assignment Presentation and discussion:
Structure and methods of assignment work
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4
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Fr 22.10.
15.45-19.00 h
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Lecture: Stakeholders of events
Assignment Presentation and discussion:
Examples from other anniversaries / fairs
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5
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28.10.
8.15-11.30 h
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Lecture: Planning process
Assignment Presentation and discussion:
Selection of goals and target groups
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6
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4.11.
8.15-11.30 h
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Lecture: Case Study I
Assignment Q&A
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11.11.
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no class
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7
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18.11.
8.15-11.30 h
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Lecture: Public and private sponsorship in times of economic crises
Assignment Presentation and discussion:
Ways of financing
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| 8 |
Fr 19.11.
15.45-19.00 h
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Lecture: Event Protocol
Assignment Presentation and discussion:
Timetables and Milestone planning
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9
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25.11.
8.15-11.30 h
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Lecture: Case Study II
Assignment Presentation and discussion:
Media planning, drafts of press materials
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10
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2.12.
8.15-11.30 h
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Lecture: Social Media Marketing example ITB Berlin
Assignment Presentation and discussion:
Marketing planning, draft of marketing materials
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11
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9.12.
8.15-11.30 h
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Lecture: Volunteers in Events
Assignment Presentation and discussion:
Human Resources planning, paid and volunteers
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12
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16.12.
8.15-11.30 h
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Lecture: Case Study III
Assignment Presentation and discussion:
Planned instruments of quality and achievements control
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Christmas Break
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13
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13.1.11.
8.15-11.30 h
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Final Presentations:
FHW20
COLTF
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14
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20.1.11
8.15-11.30 h
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Summing up, Feedback
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