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ITM Master 1. Sem. |
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Block Seminar Fr 6.11. 11.45-19.00 hSat 7.11. 10.00-19.00 h S 18 Mo 16.11. + 30.11. 8.15-13.15 h
Intensive Course for Master Students without a B.A. in Tourism Studies
Examination:
Day 4
Please think about your parents & grandparents (or other members of the same generations) about their first travel, first leisure travel, todays travel behaviour. What did/do they see as most important criteria for a successful trip? (and if the answer is relaxation&new experiences, time for the family&meeting new people, sleeping longer&seeing a lot of sights, please think again if such criteria might not contradict each other) Find out if you were right: Please ask before Nov. 30 your parents & grandparents (or other members of the same generations) about their first travel, first leisure travel, todays travel behaviour. What do they see as most important criteria for a successful trip? (and if they answer relaxation&new experiences, time for the family&meeting new people, sleeping longer&seeing a lot of sights, please ask them again if such criteria might not contradict each other) Tell on Nov. 30.
Revisited: What is tourism? What makes tourism different from other industries / activities?
Tourism as a SME industry
Seasonality
Hospitality: Investment, Development, Ownership, Management, Franchise
New Players: Transportation: budget airlines vs. flag carriers Transportation: Uber vs. licenced taxis Booking: online and mobile services vs. travel agency Information: Social media peer groups vs. ads, websites Hospitality: AirBNB vs. traditional hotels Peer group online supported FIT trips vs. traditional tours
Customer as employee: Giving more jobs to the prosumer
TOURISM MARKETING AND PRODUCT DEVELOPMENT: HANDLING BIG NUMBERS OF VISITORS AND BIG DATA How to attract more visitors, let them stay longer, let them come at different times of the year, let them enjoy themselves more, let them spend more money, let us know more about them:
Example: The Cliffs of Moher and Burren http://www.burrennationalpark.ie/ http://www.burrenperfumery.com/
Comparison: Big Attractions in UK
Knowing our customers: BIG DATA!
ICT future tourism
Big data and you: http://www.ibtimes.com/china-use-big-data-rate-citizens-new-social-credit-system-1898711 How good a citizen are you? China hopes to answer that question for every one of its citizens with a numerical rating system based on their financial standing, criminal record and social media behavior. A new translation of the government’s plans for a so-called social credit system sheds light on how China aims to utilize "Big Data" to hold all citizens accountable for financial decisions as well as moral choices. China’s plans to roll out a citizen rating system has been in the works for years. According to a State Council notice, the central government hopes to have every adult in China assigned a credit code in addition to a government-issued identity card by 2020. “Accelerating the construction of a social credit system is an important basis for comprehensively implementing the scientific development view and building a harmonious Socialist society,” the memo reads, adding that it has “important significance for strengthening the sincerity consciousness of the members of society.” The "guiding ideology," the name of a subsection in the memo, states that a key principle of the system is "government promotion." While using financial, Internet and other data to evaluate individuals is not a new phenomenon, China will likely be the first nation to do it publicly and have the systematization and rationalization for doing so down to a numerical index. The Chinese aim is an attempt to create a new citizen,” the program will incentivize specific behavior. “This is a deliberate effort by the Chinese government to promote among citizens ‘socialist core values’ such as patriotism, respecting the elderly, working hard and avoiding extravagant consumption.” China wants its citizens to know they are being watched and that their standing in society will be affected by their behavior. Unlike in the West, in China, cooperation between tech firms and the government is “symbiotic,” and will likely continue when it comes to implementing the Social Credit System. “Government and big Internet companies in China can exploit ‘Big Data’ together in a way that is unimaginable in the West.”. Ant Financial, one of Chinese e-commerce giant Alibaba’s subsidiaries, recently began its own rating system based on the spending habits of users of the popular Alipay service, which rates a person's credit on a scale of 350 to 950. Scores are based not only on a user's lending and spending numbers but also on what the money is going toward. “If friends have a poor lending reputation, this reflects badly on the person, just as prolonged playing of video games,” the report explains. “Buying diapers indicates responsibility and scores therefore well.”
Outlook: Market Segments: Example YOUTH TRAVEL 2030
Trends: Example TRENDS 2030
Consequences: Sustainable and Responsible Tourism - "Tourism destroys what it seeks by finding it"
Summary
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Contact:
Prof. Dr. Wolfgang Georg Arlt FRGS |
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