ITM Master 1. Sem.
9688 Seminar
International Tourism Master Forum

Fri 11.45-15.30 h
S 18

2 SWS Course, two units every two weeks

Workload:

30 h classroom work / 150 h self-study

ECTS points: 6

International Tourism Master Forum goal:

Understand and present examples of recent tourism science discourse about major topics of international tourism management, based on recent articles in the most important scientific journal for tourism Annals of Tourism Research.

6 Topics for group work assignment (2-3 students per group):

Present topic based on article, explain background, content, scientific methods used. Report on experience of relating to article, give critical review

Prepare group exercise based on topic and/or methods of article  
 

Examination:

- Presentation (60 min. including discussion) + 30 min. group exercise (with active part for all participants, for instance: prepared role play or prepared debate etc.)
(30% of mark)

- Assignment Paper
8 pages per group member to be handed in before Feb. 1, 2016 (70% of mark)

Structure:

11.45-13.15 h Presentation/Discussion by students

14.00-15.30 h Practical application/Group work by Prof. Arlt or Guest Lecture

All information given in this lecture is available here (www.arlt-lectures.com) for download.

Please check the homepage of the website regularly for announcements about time changes etc.

Introduction

Who are we, Why are we here, What are we talking about

Introduction lecturer and participants

  Prof. Dr. Wolfgang Georg Arlt FRGS

  Tourism Scientist.
  Born in West-Berlin 1957, married to Swiss novelist, no kids
  Since 2007 living in Meldorf and Hamburg
  Studies in Berlin, Taiwan, Hong Kong
  M.A. Sinology, PhD Political Sciences FU Berlin
  

  Former owner of specialized tour operator companies
  (Outbound/Inbound East Asia-Europe)
  Consultant for European companies (mainly Transport, Logistics) in China
  Organizer of fairs and exhibitions in East Asia and in Europe
  Publisher, bookseller, journalist
  

  Since 1997 lecturer (Intercultural Management, Tourism) in Europe and East Asia
  Since 2002 professor for Leisure and Tourism Management (FH Stralsund)
  Since 2007 professor for International Tourism Management (FH Westküste)

  Research Fellow of Japanese Society for the Promotion of Science (Tokyo)
  Research Fellow of the Asia-Pacific Centre for the Study and Training of Leisure of
  Zhejiang University (Hangzhou/China)
  Fellow of Royal Geographical Society (London) FRGS
  Adjunct professor at Yanbian University of Science and Technology (Yanji/China)
  Visiting professor at Ningbo University (Ningbo/China)
  Visiting professor at University of Sunderland (Sunderland/UK)
  Visiting professor at Leeds Beckett University (Leeds/UK)
  Adjunct professor at Tai Poutini University (New Zealand)

  Director of China Outbound Tourism Research Institute (COTRI) 

  2008-2015 member of Senate and Convent of FHW
  2011-2013 Vice Dean Faculty of Economics

  Office at FHW: Schanzenstrasse 8, Second floor
  Tel. 8555-513, email: arlt@fh-westkueste.de
  

 Teaching website: www.arlt-lectures.com

Introduction Participants:

 - Name, background, former studies 
 - Apprenticeship / work experience in a tourism related field?
 - Preference for what kind of job after finishing studies at FHW?
 - Planning to do a PhD?
 - Planning to start own company within the next 10 years?
 - Motivation to choose ITM Master in Heide

TOURISM - WHAT IS IT ALL ABOUT -

CREATING DEMAND, EXAMPLE easyCruise
 

easyCruise – failed attempt to develop a low budget cruise line

2003 -H.I. Stelios, owner of easyjet, decides to form a budget cruise line

2004 - Ship was acquired for an approach to cruising aimed at attracting younger customers who wished to spend the majority of their time on shore rather than on board a megaship. Ship offers barest of amenities, allowing very cheap prices. Ship would move from port to port at night or in the early morning, in order to allow the maximum time in each port ashore.

2005 – EasyCruiseOne comes into operation, calling between ports in St. Tropez, Cannes, Nice, Monaco, Imperia, Genoa and Portofino in the summer and in the Caribbean calling at Barbados, St Vincent, Martinique, Bequia, Grenada and St Lucia in the winter 2005-2006, and calling at St. Maarten, St. Kitts, Antigua, Nevis, St. Barts and Anguilla in the winter 2006-2007

2006 - EasyCruiseTwo operates in Netherlands on rivers until August 2007

2007 – Relocation to the Greek Islands for a 14-night itinerary calling at Piraeus, Mykonos, Paros, Sifnos, Poros, Spetses, Milos, Ios, Amorgos, Naxos, Folegandros and Serifos. Before possible to join the ship at any port and stay for a minimum of 2, to a maximum of 14 nights, since 2007 embarkation solely at the port of Piraeus for cruises of 3, 4, 7, 10 or 14 nights

2008 - EasyCruise Life starting service, EasyCruiseOne sold

2009 - Cruise line sold to Greek ferry operator Hellenic Seaways for £9 million.

2010ff – No vessels in operation

http://www.youtube.com/watch?v=p7uEOxyVhbk&list=PL2B8F8E309C7F8DDF

http://www.youtube.com/watch?v=6wmBLmrfkTk&list=PL2B8F8E309C7F8DDF

http://www.youtube.com/watch?v=q_JQaYe66FI&list=PL2B8F8E309C7F8DDF

http://boards.cruisecritic.com/showthread.php?t=1913337

 2015 – Revolutionary new concept for young low-budget cruise line developed by FHW ITM Master students.

IMAGINED COMMUNITIES - BENEDICT ANDERSON

https://www.youtube.com/watch?v=8Hx072d5ku4

SCOTLAND / SINGAPORE / SCHLESWIG-HOLSTEIN / ...

https://www.youtube.com/watch?v=LC6A6V4So_U

 https://www.youtube.com/watch?v=4Fvjl3u8p9o

  Contact: Prof. Dr. Wolfgang Georg Arlt FRGS
Bachelor and Master Program International Tourism Management
arlt@fh-westkueste.de, Tel. 0481 8555-513