Prof. Dr. Wolfgang Georg Arlt
International Tourism Management


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ITM Bachelor 5. Sem.
Food & Beverages as Tourist Attractions - Example Craft Beers in Northern Germany



Tu 14.00-17.15 h S 15

4 SWS Course




Prüfungsleistung: Presentation (30%) and Assignment Paper (70%) (12 pages)

Abgabetermin: Assignment Paper: 2.2.2019


Craft Beer tourism intro:






Who we are, Goals and Shape of the Course, Shared World Map

Introduction Global Tourism Trends - Craft Beer as part of Tourism?

Intro Craft Beer Library





Preparation Visit Craft Beer Festival Lübeck -
Visitors and Exhibitors: Where do visitors come from, are they see themselves as craft beer tourists? Do exhibitors see themselves as part of the tourism industry?

  12.10. + 13.10.
16.00-23.00 h
Participation on both days if possible. If classes on Friday afternoon, participation on Saturday only.

Transport cost paid by Prof. Arlt (S-H Ticket or money for petrol), overnight has to be organised by participants themselves. Participants travel at own risk.



  • Feedback from Interviews Lübeck
  • Wie man ein Fest gestalten kann

  • Programm

  • Musik

  • Live-Musik

  • Stempel-Karte (6te Bier-Einheit umsonst)

  • Mit Eintritt 1 Marke für ein Freibier (0.1 l)

  • Mehr  Deko

  • Mehr Stadtwerbung

  • Einheitliche Deko

  • Stehtische statt Bierbänke

  • Tombola – Goldene Bierglas

  • Besseres und mehr Essen

  • Bühne mit Vorstellung der Brauereien

  • Abstimmung

  • Vorstellung von Craft Beer PPP

  • Eröffnungszeremonie

  • Hinterher: Schnell Bilder online stellen 






Culinary Tourism - Background

Individual students assignment: Craft Beer development in one country with regards to significance for tourism

  3.11. 10.00-17.15 h New date in January 2019








Food Tourism and Craft Beer Tourism

 Feedback students assignment

  20.11. NO CLASSES

Guest Lecture Craft Beer Expert

Preparations presentations

  8.12. 10.30-17.15 h H03 Presentations students assignment results



Craft Beer Tourism in Northern Germany as part of tourism?

Preparation assignment papers



Summary, Outlook
  1/2019 Q&A Assignment papers








Introduction lecturer

  Tourism Scientist.
  Born in West-Berlin 1957, married to Swiss novelist, no kids
  Since 2007 living in Meldorf (cultural capital of Dithmarschen, located south of Heide)
  and Hamburg
  Studies in Berlin, Taiwan, Hong Kong
  M.A. Sinology, PhD Political Sciences FU Berlin

  Former owner of specialized tour operator companies
  (Outbound/Inbound East Asia-Europe)
  Consultant for European companies (mainly Transport, Logistics) in China
  Organizer of fairs and exhibitions in East Asia and in Europe
  Publisher, bookseller, journalist

  Since 1997 lecturer (Intercultural Management, Tourism) in Europe and East Asia
  Since 2002 professor for Leisure and Tourism Management (FH Stralsund)
  Since 2007 professor for International Tourism Management (FHW Westküste)

  Fellow of Royal Geographical Society (London) FRGS
Fellow of Royal Asiatic Society (London) FRAS
  Research Fellow of Japanese Society for the Promotion of Science (Tokyo)
  Research Fellow of the Asia-Pacific Centre for the Study and Training of Leisure of
  Zhejiang University (Hangzhou/China)
  Fellow of International Association of China Tourism Studies (Guangzhou/China)
  Director of China Outbound Tourism Research Institute (COTRI/Hamburg&Beijing) 
  Member of Expert Committee of World Tourism Cities Federation (Beijing)
  Member of Board of PATA Pacific Asia Tourism Association (Bangkok)
  Adjunct professor at Yanbian University of Science and Technology (Yanji/China)
  Visiting professor at Ningbo University (Ningbo/China)
  Visiting professor at University of Sunderland (Sunderland/UK)
  Visiting professor at Leeds Beckett University (Leeds/UK)
  Adjunct professor at Tai Poutini University (Greymouth/NZ)



  2008-2013 member of Konvent FHW FB Wirtschaft
  2008-2015 member of Senate of FHW
  2011-2013 Vice Dean FB Wirtschaft







Introduction Participants:



- Why ITM? Why FHW?

- Experiences in Tourism

- What after finishing B.A.?  MA / PhD, Career?

- Dream job





















  Contact: Prof. Dr. Wolfgang Georg Arlt FRGS
Bachelor and Master Program International Tourism Management, Tel. 0481 8555-513