ITM Master 1. Sem.
9684 Seminar
International Tourism Supplementary Course           

Block Seminar

Mo 16.11. + 30.11. 8.15-13.15 h
S 05 

Intensive Course for Master Students without a B.A. in Tourism Studies

Examination:
2 hours written examination at the end of the semester

 Day 1 (Friday): What is tourism?

Beaming people through space as they did in Star Trek may be a long way off, but physicists in Denmark may have brought it a step closer to reality, managing to teleport information between two different objects for the first time.

Scientists have previously been able to teleport subatomic information from similar objects such as light particles or single atoms over short distances in a split-second.

Now Eugene Polzik and his team at the Niels Bohr Institute at Copenhagen University in Denmark have managed to illuminate a cloud of atoms with light teleported from a half-metre away.

"It is one step further because for the first time it involves teleportation between light and matter, two different objects. One is the carrier of information and the other one is the storage medium," Polzik told Reuters news agency as the study was published in the Oct. 5 issue of the journal Nature.

Teleporting an object would involve gathering detailed information about its subatomic particles and transmitting this information to recreate the object perfectly. The original would be destroyed in the process.

Polzik said it should be possible to duplicate the result over longer distances.

The breakthrough could eventually lead to the development of faster, secure computers and communications, Polzik said.

2009: Scientists have come a bit closer to achieving the "Star Trek" feat of teleportation. No one is galaxy-hopping, or even beaming people around, but for the first time, information has been teleported between two separate atoms across a distance of a meter.

This is a significant milestone in a field known as quantum information processing, said Christopher Monroe of the Joint Quantum Institute at the University of Maryland, who led the effort.

Teleportation is one of nature's most mysterious forms of transport: Quantum information, such as the spin of a particle or the polarization of a photon, is transferred from one place to another, without traveling through any physical medium. It has previously been achieved between photons (a unit, or quantum, of electromagnetic radiation, such as light) over very large distances, between photons and ensembles of atoms, and between two nearby atoms through the intermediary action of a third.

2009: Teleportation is real: http://www.time.com/time/health/article/0,8599,1874760,00.html

2011: Quantum Teleportation Breakthrough

http://www.forbes.com/sites/alexknapp/2011/04/15/quantum-teleportation-breakthrough-may-pave-the-way-for-quantum-computing/

 2012: How Teleportation Will Work

http://science.howstuffworks.com/science-vs-myth/everyday-myths/teleportation.htm

 2015: Teleportation is a reality

http://www.techhive.com/article/225394/Quantum_Teleportation_Is_A_Reality.html

Regulating Teleportation:
The last big missing invention is finally here:
From Jan 1st, 2016, all living creatures including human beings
can be send "by email" from and to everywhere
where an internet signal can be received.
Security is very high (99.999999999%) and cost equal to an email: almost zero.

Questions:

a) How will tourism and mobility evolve?
Will hotels go out of business?
Will people travel to more diverse places or not?

and

b) Is there a need to regulate access?
What for instance to do if 500 million people have the idea
to beam themselves to Bali to see the sunset?

Form two groups, discuss for  20 minutes a) and b)
and report your findings afterwards.

Tourism - a brief history

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 Day 2 (Saturday): Tourism as an industry

Tourism - sources and thinkers

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Global tourism 2015: UNWTO

 Please think about your parents & grandparents (or other members of the same generations) about their first travel, first leisure travel, todays travel behaviour.

What did/do they see as most important criteria for a successful trip? (and if the answer is relaxation&new experiences, time for the family&meeting new people, sleeping longer&seeing a lot of sights, please think again if such criteria might not contradict each other)

 Find out if you were right: Please ask before Nov. 30 your parents & grandparents (or other members of the same generations) about their first travel, first leisure travel, todays travel behaviour.

What do they see as most important criteria for a successful trip? (and if they answer relaxation&new experiences, time for the family&meeting new people, sleeping longer&seeing a lot of sights, please ask them again if such criteria might not contradict each other)

Tell on Nov. 30.

Branches of the Tourism Industry

Tour Operator / Travel Agencies
Hospitality: Hotel & Gastronomy
Destination Management
Aviation
National / International Tourism Organisations
Fair and Event Organisations
ICT services
Tourists-orientated Retail Companies

but also:

• regional, national, international tourism marketing organisation
• offline / online tourism marketing agencies
• tourism industry associations
• consulting companies/institutions
• training companies/institutions
• research companies/institutions
• quality assessment institutions
• Higher education institutions (public/private)
• lobby groups
• financing/banking/accounting for tourism service providers

Some forms of tourism

Adventure Tourism
Agritourism
Backpacking
City Tourism
Cruiseship Tourism
Culinary Tourism
Cultural Tourism
Dark Tourism
Disaster Tourism
Diving / Watersports Tourism
Ecotourism, Sustainable Tourism
Equestrian Tourism
Ethno Tourism
Health Tourism
Hiking Tourism
Nautical Tourism
Pop-Culture Tourism, Film-induced Tourism
Religious Tourism
Sex Tourism
Shopping Tourism
Space Tourism
Sports Tourism (Active / Passive)
Voluntourism
Wildflife Tourism

SKILLS NEEDED IN TOURISM IN THE 21st CENTURY

Tourism is people-centred and people-relations ("Fremdenverkehr") centered, tourism is changing.

Let us develop a ranking of skills needed for different jobs in the tourism industry.

Please write the ten most important ones down individually in hierarchical order to compare the results afterwards

Which of these skills do you have / do you need to develop further? How to do that?

I am starting my own tourism company

In tourism, it is easier than in other industries to start your own company.

Please develop a plan for your own company:

What kind of company,

what kind of offers,

location,

target group(s),

USP,

resources needed,

action plan,

mini-business plan,

developing a pitch

Day 3

I am starting my own tourism company

Starting point: https://www.youtube.com/watch?v=sBaiRpIpPKQ

Travel like a Guidebook writer

Pitch and discussion - Present your proposal (30 min. + discussion)

Participants have to evaluate and decide which concept gets the funding

Revisited: What is tourism?

What makes tourism different from other industries / activities?

Tourism as a SME industry

Seasonality

Hospitality: Investment, Development, Ownership, Management, Franchise

New Players:

Transportation: budget airlines vs. flag carriers

Transportation: Uber vs. licenced taxis

Booking: online and mobile services vs. travel agency

Information: Social media peer groups vs. ads, websites

Hospitality: AirBNB vs. traditional hotels

Peer group online supported FIT trips vs. traditional tours

Customer as employee: Giving more jobs to the prosumer

The future of tourism:

https://www.youtube.com/watch?v=IRv1-6Y9N2A

 Outlook: Market Segments: Example YOUTH TRAVEL 2030

Trends: Example TRENDS 2030

Day 4

Travel motivation, satisfaction, consequences

Present your findings about three generations of travelling motivation and satisfaction

Motivation and Satisfaction: How to influence, how to measure?

From art history to Fiji Me

Consequences: Sustainable and Responsible Tourism -

"Tourism destroys what it seeks by finding it"

Summary

  Contact: Prof. Dr. Wolfgang Georg Arlt FRGS
Bachelor and Master Program International Tourism Management
arlt@fh-westkueste.de, Office Schanzenstrasse 8, Tel. 0481 8555-513