ITM / BWL Bachelor 5. Sem.
8398/8356: Leisure & Event Management II
(Lecture and Seminar):
Introduction to International Event Management
           

Th. 08.15-11.30 h H 04

4 SWS Course

Workload: 60 h classroom work / 120 h self-study

ECTS points: 6

Examination: Presentation (25%), Assignment paper (6-8 pages p.P.) (75%)

Course organisation:
First unit lecture Event Organisation
Second unit work on event planning in groups: discussions and step-by-step presentations of work-in-progress
Final session Summing up, Feedback

Assignment:
Planning of an event. Two topics, for each one group with subgroups.

a) Planning of anniversary celebrations (20th anniversary of FH Westküste in 2013) including analysis of situation, goals, discussing and deciding on target groups, financing, activities, media, press releases, marketing materials, social media marketing, time table, milestones, human resources, volunteer programs for on and off campus persons (incl. alumni, senior citizens university participants etc.).
Starting point: Analysis of examples of other university anniversaries.

b) Planning of a fair (China Outbound Luxury Travel Fair) including analysis of situation, goals, discussing and deciding on target groups, identification on tour operators and international tourism service providers operating in the luxury market as possible visitors and exhibitors, financing, profitability, date, activities, media, press releases, marketing materials, social media marketing, time table, milestones, human resources.
Starting point: Analysis of examples of other tourism and luxury fairs.

All information given in this lecture is available here (www.arlt-lectures.com) for download.

Please check the homepage of the website regularly for announcements about time changes etc.

Groups

  Contact: Prof. Dr. Wolfgang Georg Arlt FRGS
Bachelor and Master Program International Tourism Management
arlt@fh-westkueste.de, Office 2.018, Tel. 0481 8555-513
Consultation hours (during lecture period): Mo. 16.00-17.00 h